Coaching is not as simple at it sounds. Being an effective coach is not just a matter of taking some courses and becoming a "certified coach". Really effective coaches demonstrate two things:
- the right attitude
- and the right aptitude.
The right attitude means that a coach will take the core skills needed to be an effective coach seriously, and continuoulsy expand these skills throughout their coaching career.
The right aptitude means that a coach has relevant personal business experience that fits the needs of the "coachee". Business Coaching is not "content free". Business coaching requires that the coach has more than factual knowledge. Business coaches need to have experienced the day-to-day demands of the "coachee's" job.
Finally, the personal fit between coach and coachee is crucial. Really effective coaches "flex" to the personality and learning requirements of each "coachee". Such coaches adapt the way they work with individuals to "fit" the way that the individual learns best.
As staffing coaches, 21CSI's goal is to make sure that the long term value you get far exceeds our cost to you.